I am a fool for a heartwarming news story and this morning I got to start the day with one courtesy of Paul Rodriguez Jr. , Nike and Anthony Roletto. Here are the details and my thoughts:
About the News
It seems that Nike has a long standing partnership with Doernbecher's Children's Hospital. Out of that partnership the Freestyle Program was formed. The Freestyle Program is a fundraiser that involves six children chosen by hospital staff, each of which gets to design a one-off shoe designated for a fall launch. So far two of this year's designs nike jordan shoes have been released. The most recent was a signature Paul Rodriguez Jr. skate shoe designed by 10 year old cancer survivor, Anthony Roletto. The shoe is called the SB Vulc Rod and it is currently selling for $65. Roletto put his heart and soul into designing the shoes. They include a self portrait of him donning boxing gloves and are gray suede with red and yellow trim.
My Thoughts
In a world where corporate greed is as prevalent as the air we breathe it does a heart good to hear about such partnerships. In my opinion, when it comes to such charitable acts more companies should "Just Do It" like nike cn. Personally, I am much more impressed with the Freestyle Program's kid designed shoes than I was with the company's t-shirts that caused such controversy in Boston, Massachusetts, this past summer. I think that the shoes capture the inherent nature of skate culture far better than the t-shirts did. For me,jordan shoes, skaters are stewards of the human spirit, creativity and strength. They remind us to look at our environment in new ways and overcome obstacles; two things that this world needs more of. To prove my case, let's take a closer look at pro skater Paul Rodriguez.
